Product and Service Video

Regardless of the industry, the success and memorability of a product or service depends as much on how effectively it is communicated to its audience, as it does on its quality. Especially today, where a large majority of research, comparison and purchasing is made online, it is crucial for brands to be able to promote their products and services to their target audiences as effectively as possible via digital platforms.

At GPOD Production, we leverage our 17 years of industry experience, filled with successful collaborations with both local and international names, to produce videos that enable brands to effectively promote their services and products to their audience. Considering the content trends of the digital age, we strongly believe that video is the best format for brands to promote their products and stand out from their competitors. For that reason, we think promotional videos should be able to express their story in a unique, creative, and impactful way.

Our production process for product/service videos involves three stages:

Pre-production

Before shooting begins, a pre-production phase is necessary to develop the initial concepts, make preparations, and create a shooting plan to guide the production process. During this phase, the initial ideas are formed with the consideration of budget, target audience, and the desired message of the video. Based on these, the script and storyboard are created. The equipment and shooting team are also determined in this phase, along with the shooting schedule.

Production

After the concept is finalized and the schedule is ready, production can start. Guided by the concept and the text produced during post-production, the shooting of the video takes place during this phase. Re-takes are done if necessary, until best results are achieved. After the shooting is finished, the raw footage is ready to move on to the final stage, post-production.

Post-production

Post production is the stage in which the raw footage from the production is edited to create the final product. All technical processes - editing, sound mix, special effects, dubbing, etc. - are completed during this stage. After the post production and the final touches, the product/service video is reviewed by both the production team and the brand, and is ready to be published following the approvals.

Throughout all these stages, we meticulously work on every detail with our experienced creative and technical team, and with the help of your feedback, we produce content that will tell your story in the most impactful way possible.

To get more information on our services, and discuss your future projects, you can contact us, and we will get back to you in a timely manner.

Product and Service Video

Pre-production

Production

Post-production

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