Target Audience Analysis & Platform Selection
As every business may have a different target audience, each audience may have different preferences when it comes to social media platforms. For example, an audience who primarily uses LinkedIn might differ from those who prefer TikTok, just as the Facebook audience will differ from Instagram’s in terms of age, interests, and priorities. For this reason, it is neither practical nor sustainable for a brand to be present on all social media platforms, and it would lead to a significant waste of resources. Considering this, we will thoroughly analyze your target audience with you, and come up with the best platform -or combination of platforms- for your brand to thrive.
Content Planning
In the planning phase, a monthly content schedule is created for your brand, specifying the amount of content will be shared daily/weekly. After the sharing frequency is set, then it is time to move on with producing original content.
Content Creation & Sharing
During this phase, our creative team starts creating content based on the established schedule. We produce the texts and choose/create suiting images, share them with you, make revisions if necessary, and after your approval, we start sharing the content on social media.
Communication
Social media platforms are dynamic landscapes. This is especially true for brands with a young audience that uses social media frequently. This means that it is a must to closely monitor the comments and other interactions, manage them and interact with the audience in a timely manner when necessary. Our team will stay in constant touch with your audience and you during the whole process, handling the interactions in accordance with your policies and procedures.
Reporting
In this phase, the data of all the work and interactions for a selected period of time is shared with you. This is important both to be able to see the improvements, and areas that are open for further enhancement. Analyzing the report helps us better plan the next steps of our social media management strategy. We share with you all the operations we have performed monthly and make subsequent decisions based on the results, with possible changes in the strategy if necessary.
To get more information on social media management services and learn how we can help you with your strategy, you can contact us anytime you like.